Recommendation of plans of
action for target client groups
Affinity-based client groups
(clubs, anniversary events, long-distance runs, driving lessons,
etc.)
Implementation of special
strategies for the senior market
Running ‘customer’ magazines
(consumers)

Implementation of an incentives policy (overall or product-related challenges)
Running ‘teasers’ as a part of
sales initiatives

Training senior managers in how to run a press conference
Preparing senior managers for
interviews with journalists
Training middle-management in implementing strategic projects